The term “viral marketing” may confuse people at first. Owing to the popularity of discussing the dangers of computer viruses, you might think that a viral ebook has something to do with them. However, the “viral” in “viral marketing” is actually talking about the manner in which the information or advertising is spread.
Normal marketing techniques originate with the business or website owner and spread directly to consumers. Viral marketing techniques originate with the website owner, but are then spread from consumer to consumer with no further effort from the website owner.
A popular way of conducting a viral marketing campaign is through the use of viral ebooks. An ebook is an electronic book that is usually downloaded from the internet and can be printed out or read right on the screen. More than just a text file, ebooks often have covers, graphics, advertising, and articles inside.
You must remember a few very important things when implementing a viral ebook marketing campaign.
Step One: Writing an Ebook
The most important things to remember when writing an ebook is to include information that people want. It is also important that it be information that is not readily available elsewhere.
The ebook you offer on your website should be on topic to the rest of your site and should bring a coherant message to the reader. Disjointed articles do not make a good ebook.
Step Two: Including Branding
In order for the viral marketing of your free ebook to work, you must include your information, link, and brand on the cover and in the pages of the ebook.
Of course you want the people that read your viral marketing ebook to know, and pass on, your business and website information. However, you do not want to spam them with large amounts of link or ads for your website.
Too many ads will destroy the viral marketing possibilities of your ebook. People will not pass on a bundle of advertising links to their friends.
Step Three: Make the Offer
Getting people to take your viral marketing ebook and pass it on to their friends and collegues is relatively easy. On your website, all you have to do is display prominently some information about what is contained in the ebook and the fact that it is free.
An eye-catching come-on such as “Free Ebook for You and Your Friends!” will convince people to download from you. Be sure to point out that they should share the ebook with everyone they know.
Viral marketing is one of the most popular ways of advertising an internet business or website. For the beginner marketer, viral ebook distribution provides a free and easy way to get people spreading the news about their business or website without much on-going effort. Viral ebook marketing will help you succeed on the internet
Reference:
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