The “Four Ps”- Product, Place, Price and Promotion, make up what is known as the Marketing Mix. The marketing mix also includes how each element is used within a marketing strategy. In this article you will learn the ins and outs of each element of the marketing mix and how they contribute to successful marketing ...
If you’re a musician with a demo CD, you want to find the best ways to market. If you’re going to get your music out to anyone, you want to find the best ways to do this. The demo CD can help you in many ways with your musical career and the career of your ...
The term “viral marketing” may confuse people at first. Owing to the popularity of discussing the dangers of computer viruses, you might think that a viral ebook has something to do with them. However, the “viral” in “viral marketing” is actually talking about the manner in which the information or advertising is spread. Normal marketing ...
Tourism professionals looking to advance their career should consider pursuing a Travel Marketing Professional (TMP) certification from the Southeast Tourism Society. Classes for the three-year certification program are held each summer for one week at the North Georgia College & State University in Dahlonega, Georgia. Founded in 1983, the Southeast Tourism Society is a membership ...
Introduction When the Dick and Mac McDonald opened their first restaurant in San Bernardino, California in 1948, they never could have imagined the extraordinary growth their company would experience (McDonald’s Corporation FAQ, 2005; Armstrong, D., Hemphill, C., Saeed, M., & Methvin-Terry, J , 2004; Murray, B., n.d.). From modest beginnings, they found a winning formula ...
