If that wedding fund isn’t exactly shrinking in dollar value, maybe it’s time to seek out other opportunities. The average wedding costs about $30,000 and many copules resort to credit cards, personal loans, or dipping into savings to make the budget. After prioritizing the key areas of your wedding planning-is that ten-tier cakereally important, or can you scale it down by a few layers?-maybe turning to a business model might help.
Sponsors are usually reserved for businesses that can help promote a company or brand; so what’s stopping you from a sponsored wedding? When selecting the wedding favors, reviewing wedding dress boutiques, and creating menus from your area’s top catering companies, your wedding event could become a coveted branding platform. Just consider it to be a unique option for product placement. Here’s what you need to know about getting sponsors for your wedding:
1. Start by reviewing products and services you’ll need. From florists to catering companies, make a list of all the different categories and then branch out and list your local favorites. This will help you identify the vendors you want to work with, and create the right proposal strategy to become a part of your wedding plans. Don’t overlook options in gowns and formalwear, the wedding cake, or limo service.
2. Enclose the list of sponsors in your wedding invites. This can be done elegantly, and as a simple attachment to your wedding invitation and envelope. You might also include this list on the back of the ceremony program.
3. Request sponsors from standard service providers. Don’t forget photographers, local filmmakers, videographers, or even radio stations for some fresh sponsorship opportunities.
4. Help promote local talent. From new DJs in the area, to musicians looking for a place to perform, take a look at options in your neighborhood and community. Sponsorships don’t always need to be large-scale; you can serve as the virtual testimonial of the music event, with business cards readily available.
5. Review local wedding planner companies for contests. Many run seasonal promotions and incentives throughout the year that offer a paid-for wedding as a grand prize. This might include a free day of services, gifts, packages, or other items that can be included in your wedding.
6. Start a blog. As part of your recruitment efforts and roundup of vendors, start a wedding blog or discussion forum for new ideas. The blogosphere is a great place to launch an idea, and you might even get some instant feedback from potential sponsors.
7. Post an ad on Craigslist. This is the easiest way to reach businesses in your local community, and you can still make this request professional and polished.
8. Set some financial goals. Although you’ll be counting on products and services for the most part, knowing the value fo these items will help you plan accordingly. Structure a potential expense budget that outlines each item with as much detail as possible.
Apart from the proactive ways to collect some valuable sponsors for your wedding, you might also consider various contests and sweepstakes. TLC’s Wedding Story and other network shows can give you the chance to create your dream wedding nearly cost-free. . . and broadcast it to the world!
