DVD Media Bundles
Some filmmakers skip the opportunity that media bundles can offer to their bottom line when searching for DVD marketing ideas. If you are having trouble selling a film on DVD, try attaching the item to other merchandise. Create Media Bundles that include CD soundtracks, downloads or additional DVD movies. Filmmakers who are marketing feature length projects can make secondary DVDs that include a short film compilation. If you do not have a large collection of short films, license or purchase some from other filmmakers.
Media bundles can bring in more revenue to a film if marketed properly. Increase the price when bundling one or two additional items with the movie. Filmmakers can also keep their media bundles at the same price for one DVD to increase the perceived value a single film. Selling media bundles also helps to promote filmmakers earlier projects that have not received distribution. Customers who would have only purchased one item receive more for their money and filmmakers generate revenue for their work.
Retail Incentives
There are hundreds of DVD marketing ideas and opportunities for filmmakers throughout the retail market. Unfortunately, many filmmakers are concerned with just getting their movie on the store shelves. More success can be achieved by partnering with retail stores or other product manufacturers to sell films on DVD. Sell a high volume of discs to medium sized retailers who can use them as an incentive for customers who spend over a certain amount of money in their store. The same volume of DVD movies can be sold to manufacturers who are launching new products or marketing popular merchandise.
Retail product manufacturers can then place their merchandise in a better position to increase sales using these DVD Marketing ideas. Customers get your DVD as a free gift when they purchase specific retail items distributed by the manufacturing companies. These retail incentive DVD Marketing Ideas for Filmmakers are usually more effective if the products compliment each other. Most children’s movies are not appropriate to sell with merchandise at liquor stores. Try to couple DVDs with products that your film’s intended audience would buy in a store for the DVD marketing ideas to be effective.
Event Admission Incentives
DVD movies can also be used to promote film screenings and other events. There are a variety of ways that filmmakers can use these DVD marketing ideas. Sell copies of the movie to large organization that can use them for the purpose of attracting fundraising event guests. Filmmakers can also give out the DVD movies for free or half price to everyone that attends their film festival screening. Give audience members a free DVD when they present a ticket stub at your table. Filmmakers who are self-distributing their films can increase the admission to a screening and give out the DVDs as a “thank you” gift.
