Earning a living as a personal shopper would be the absolute dream job for most women( many men too). Is it possible to bring in adequate monies and secure regular clients in this faltering economy? And, if so, what are the best practices to follow in order to build a successful business?
How much to charge?
Customary fees are variable, but most personal shoppers charge 10 to 15 percent of the total amount purchased by the client. There is usually a set fee for lower priced items, along with a minimum order placement of $25. As with any service, clients may tip, which is an added bonus.
Get some experience.
In order to shop for others, you’ll need to know brand names, prices and current trends. Become familiar by these by working in Retail sales. If you already live for fashion, you may be able to skip this step.
Research, and research some more.
Flip through fashion magazines to keep up with popular new labels and the latest trends. Learn about different professions so that you know what styles and colors are appropriate for each client. You will also need to learn where to find the items you are looking for at the best prices. While it isn’t hard, it takes a lot of time and patience. Remember, information is wealth.
Don’t overspend.
Know your client’s budget. Stick to it.
Market yourself
If you are transitioning from a retail department store to your own personal shopper business, advertise and market your portfolio. Start with friends, relatives, neighbors and busy career men and women. Word of mouth is sometimes the best way to get the ball rolling. You might also consider ordering some business cards and handing them out to prospective clients. Other inexpensive ways to promote your new business are to post flyers in area businesses, churches, and senior living housing, or place an ad in your local newspaper. If your budget permits, place your business information in the yellow pages of your local telephone directory, and get an Internet website up and running. These last two resources are invaluable to your business.
Communication
Phone or email current, perspective, or former clients. Keep them updated on current styles or trends and any new or discounted services that you may be offering. Customers love a personal touch.
Will you specialize?
Some personal shoppers specialize in one or more areas.
The choices are endless and include:
Shopping for busy families
Purchasing Christmas gifts
Buying groceries and miscellaneous items for the elderly or disabled
Assisting large corporations in purchasing gifts for their clients
Shopping for home furnishings, designer clothing and jewelry, and miscellaneous items for wealthy people
Providing as needed services for special occasions such as anniversaries, birthdays, weddings, showers, etc.
Preparing gift bags or boxes for special events such as conferences, seminars, or award ceremonies
Working as a personal shopper for a department store or boutique(rather than running your own business)(www.fabjob.com, 2010)
Becoming a personal shopper is an exciting, fun and rewarding way to become your own boss. If you are a self-starter, personable and creative with some business savvy, personal shopping may be the perfect fit. Drive and desire will ensure your success.
Sources:
Personal Shopper (2010). No Author. Retrieved from http://www.fabjob.com/personalshopper.asp
