While the debate rages around the Geico cavemen being turned into a TV show, it’s easy to lose sight that this is not a new phenomenon. Television shows and advertising have gone hand in hand since the days of the Texaco Star Theater. However, we don’t have to go back that far to see some ...
Let’s talk about the new ABC show Cavemen. When the Cavemen first came onto the scene during the Geico commercials, I thought the marketing idea was amazing and quite funny. Therefore, I was extremely excited to hear that the Cavemen had earned their own show and was waiting in anticipation for October 2nd to roll ...
By now you’ve seen those famous neanderthals. The surly-looking bunch with protruding brows and mangy hairstyles combed into place with rocks. Authentically Pleistocene from the neck up, their clothes and lifestyles project a more modern and hip sensibility. They’re the Geico Cavemen. Typical urban thirty-somethings. Indistinguishable from their modern peers were it not for those ...
Even the most popular commercial spokespeople grow tiresome after a while, but ABC forgets that important lesson with the less-than-evolved sitcom “Cavemen.” This half-hour show could easily make the sitcom an endangered species. “Cavemen” is based, of course, on the Geico Car Insurance Ads For the last few years, Geico has been running an interrelated ...
GEICO Auto Insurance devised a series of cavemen commercials. One commercial advertisement that aired in September 2006 contained no dialogue, but used music, advertisements and a twist on the cavemen stereotype within the advertisement to sell the product. Three cavemen commercials by GEICO aired in 2004, but after two years of cavemen absence, GEICO decided ...
