This paper is to define some of the major elements in the strategic management process. Some of these elements include identifying who Able Corporation is and how to define the identity of the organization and create a mission statement from this information. Another element to strategic management that will be discussed is Able’s value proposition ...
With all the technology that is available today, small business owners can create a professional marketing image without spending all their money. The way to accomplish this is by creating a professional corporate identity. A corporate identity consists of three elements: * Company name * Company logo * Unique selling position or tagline Your corporate ...
There are three common ways to specify color for use in traditional offset printing and for onscreen viewing (like web sites) and inkjet printing (and digital printing): RGB, CMYK and Pantone. RGB RGB is the language of web sites, PDFs and anything intended primarily for viewing on a computer screen. Each pixel in a web ...
5 things that the Recession has Taught Generation X Every generation has specific labels that define the era, like the “boomer” generation of the 60s, the “flower child” generation of the 70s, even the kids that grew up in the 80s to 90s (or were born from mid-1960s to the mid-1970s) have a label, Generation ...
An increasing number of businesses that operate online are trademarking their domain names because of the threat of corporate identity theft. They take solace in the additional security that domain name trademarks provide, and they retain additional benefits, as well. The purpose of trademarking a domain name is so that you have legal recourse against ...
