There are many kinds of candies nowadays, but there seems to be only two that are in competition with each other. Those two are M&M;’s and Skittles. Though both these candies have some good traits about them, Skittles comes first in the competition for many reasons.
First of all, Skittles candies come in a variety of different flavors, while M&M;’s only four different flavors. Skittles has cherry, grape, lemon, lime, and orange. Skittles also has tropical flavors and berry flavors. M&M;’s only have plain chocolate, peanut, peanut butter, and crunchy flavors. Skittles also come in many forms such as Skittle’s Gum and sour skittles. These factors give the consumer more options.
Both M&M;’s and Skittles have motto’s and though they are different from each other, they both use the idea of color to capture the consumer’s attention. M&M;’s motto “color my world” is an already obvious statement because the world around us is already in color. Because of this, I find there is no need to consume this product for this reason. On the other hand, Skittle’s motto “taste the rainbow” holds so much mystery in it. Tasting the rainbow would be an act of pure delight and Skittles uses that motto and the concept of rainbow colored candies to enable the consumer to really imagine what tasting the rainbow would be like.
While both candies commercials capture the viewer’s attention in some way, there is a magical mystery that comes with every Skittle commercial. The enchanting idea of planting one Skittle causing millions more to fall from a rainbow has been much of a desire for many. Imagine waking up to hear the newscaster say, “Today’s weather will be slightly cloudy with a few scattered Skittle showers through out the day.” Upon hearing this, people would go outside with buckets and cupped hands waiting to catch all those colorful Skittles. The brightness and beauty of these Skittles would mask any clouds in the sky. In contrast, waking up to find two large M&M; guys standing at the foot of your bed would be rather frightening. Their voices are those of older men and would not be very appealing to children, whereas Skittles concept is appealing to those of all ages.
Both candy’s commercials try to capture the attention of all age groups however, Skittles commercials seems to be more child-appropriate than M&M;’s commercials. Skittles commercials use different events and themes such as a beautiful princess on her horse along with her waiting knight. These types of themes make the commercial more interesting and age-appropriate for everyone. M&M;’s on the other hand sometimes use another character; the green, female M&M; for sex appeal in their commercials. Children, especially young children, don’t always understand this concept and the commercial won’t be very interesting to them.
Skittles and M&M; both have their own websites that give information about their products, but the Skittles website offers many more activities and fun things to do. There are games to play, there are downloads of wallpaper and screen savers and there is information about Skittles advertising. On the M&M;’s website, there seems to be mainly advertising for different M&M; products. There were no downloads or games or anything fun like that. Because Skittles’ website offers many things, it makes it more interesting and the viewer will want to remain on the website to explore it.
There are also many more smaller but important details that make Skittles a more wonderful treat. Skittles are slightly larger than M&M;’s causing them to produce more of an interesting noise when they clack together in the bag or when they are poured from the package into a waiting hand. That noise is music to my ears. Skittles size and chewy texture causes the Skittle’s to last longer. This provides the consumer with more time to enjoy Skittles’ fruitful goodness.
Skittle’s chewy inside also causes the hard outside shell to stay together and not break apart into many tiny and possibly sharp pieces. This makes eating Skittles more fun and pain-free. When one eats M&M;’s, the shell breaks apart with one bite.
Along with the previous safety aspects; the back of M&M; bags say in tiny hard to notice print “May contain peanuts”. It says this on every bag, even on the plain ones. If someone was allergic to peanuts and bought plain M&M;’s expecting to have just plain chocolate but there happened to be a small peanut lodged in an M&M;, that person would be in a lot of trouble. M&M;’s fail to make their print larger because they don’t want to steer away consumers. Skittles contain no peanuts so the consumer does not have to worry about that. Their bags contain the honest and clear truth about the candies inside.
Skittles are also healthier than M&M;’s. Though the calories are the same in both candies, there is a large difference in fat content. M&M;’s contain 10 grams of fat and there are 90 calories just from the fat. Skittles, on the other hand, contain only 2.5 grams of fat and 25 calories from fat. If someone wanted to enjoy a delicious treat without having to worry too much about the fat content, Skittles would be an ideal choice.
In conclusion, when both candies are examined and the positive and negatives are compared to one another, it is plain to see why Skittles has the lead in the competition. Despite this, it is purely up to each individual as to which candy they prefer.
