Almay claims that Smart Shade Foundation makeup automatically blends with your skin tone to provide a natural look and even skin tone. With Smart Shade, Almay states it has simplified one step of the morning beauty routine and taken the guesswork out of finding the right shade of foundation. Makeup companies are good at making promises. Foundation that magically covers skin flaws and automatically matches skin tone sounds great.
Smart Shade Foundation is available in three shades. No, that isn’t a typo. Three (3) shades are the only choices. Light, Light/Medium and Medium are the options with this makeup. The foundation is in a lotion style 1 ounce container.
A trial of the light/medium shade proved rewarding and justified the almost $10.00 price. The makeup’s smooth texture made application easy. Almost too easy. Almay warns that the microscopic skin beads (tiny dots in the foundation) must be thoroughly blended for optimal results.
Smart Shade foundation feels great during application. It goes on smooth and feels more like a hydrating treat than a covering foundation. Perhaps that’s the affect of the nourishing antioxidants, like grapeseed, ginseng and ginkgo biloba. In addition to antioxidants, Sun Shade has a sun protection factor of 15.
Eureka! It worked! No more trying shade after shade only to get home, look in the mirror and realize the choice of shade was obviously not the right one. True to Almay’s Smart Shade claim, the result was natural. While the makeup felt sheer and light to wear, it did even skin tone, including splotches.
This foundation goes on almost too easily. I’m almost afraid to see how long 1 ounce is going to last. One application is good for all day. After applying Smart Shade makeup at 7:30 AM, it still looked and felt good at 5 PM.
Smart Shade can be found wherever Almay cosmetics are sold. The price of Smart Shade varies. Local drug stores have priced it higher than the usual discount store.
The twist tube container makes tossing the foundation into makeup bag or purse easy. No glass to shatter. No fear of makeup leaking out and ruining items in the bag.
Almay’s Smart Shade Foundation does exactly what Almay claims it will. It provides sheer feeling, natural looking, even coverage. The price is even reasonable.
Smart Shade Foundation is a welcome addition to the makeup family. It’s also a very welcome change from the old way of choosing foundation. No more trial and error processes with testers and color quizzes and going through shade after shade. No more dabbing foundation on wrists and hands under department store lighting. Just the feel of a pleasant facial every morning when you put it on.
