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Nabisco Chips Ahoy Real Chocolate Chip Cookies: Product & Ads – Good Tasting Cookies with “Bad Taste” TV Advertisements

Chips Ahoy, Kraft Foods, Nabisco, TV Commercials

A few weeks ago we went shopping at the nearby discount store. It is always an adventure because we never know what is going to be on sale. That particular day, among other items, we purchased a discounted 1 lb package of Nabisco Chips Ahoy Real Chocolate Chip Cookies.

Nothing can beat the taste of freshly baked homemade cookies, however if you do not have the time or the equipment to make them at home, then a discounted cookie package selling for $1.00 is very hard to resist. The total price of the Nabisco Chips Ahoy Real Chocolate Chip Cookies was $1.00 because they were near the expiration date.

I bought these cookies after not buying them for about 10 years. Now I found them to be a little smaller, they still have a good taste, and they contain a lot of chocolate chips. However, for my taste, they are too hard because I really prefer chewy cookies.

The ingredients listed on the package, among others, are soybean and/or partially hydrogenated cottonseed oil. This wording is slanted to benefits the manufacturer, while the consumer will never know what they are eating because the manufacturer can use any of the oils listed above or both at the same time.

Although the Nabisco (Kraft Foods) Chips Ahoy cookies have good taste, their TV ads, in my opinion, have bad taste. The TV commercials show a character, with an almost human face with big lips, being snatched by a “human” hand with the idea of eating it. Personally, I find this idea to be almost cannibalistic.

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As new commercials are introduced to the public, this “humanized” cookie is evolving into a more “human” type of behavior, where it talks and acts more and more like a “human”.

To visit the Nabisco (Kraft Foods) website, specifically made for the Nabisco Chips Ahoy Real Chocolate Chip Cookies you can click here.

To continue the TV commercials’ bad taste, the website shows a preview, under “See the Ads” menu at the top, which shows an upcoming Nabisco (Kraft Foods) Chips Ahoy TV commercial called “Eulogy”. The commercial morbidly features more “cookie” characters now with “human” names, at a “human-type” funeral, being snatched by a “human” hand to be eaten.

In addition, the website has a very repulsive disembodied “human” hand floating over the website menu. I find this idea very bad because, it perpetuates the idea of their TV commercials, which, in my opinion, are made in “poor taste”.

To me the whole website is a bit confusing. There is a lot of good information, but it was difficult for me to follow the various links.

The website offers various recipes and you can search by product or ingredient or if you like you can search the recipes in the drop down menu of the website. One choice is cookies/candies/other desserts.

If I had to base my decision to purchase the cookies on these TV ads I would have never bought the package of the Nabisco Chips Ahoy Real Chocolate Chip Cookies.

The package provides information as to some nutritional facts for a serving size of 3 cookies. The total calories are 160. The total fat is 8g, with saturated fat of 2.5g, cholesterol is 0mg, sodium amount is 110mg, total carbohydrates is 22g, dietary fiber is 1g, and 11g sugars.

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If you have questions, you can call the Kraft Foods Consumer Center at: 1-800-622-4726

As I said before, I bought the cookies because I could not pass up their price of $1.00 per box at the local discount store. However, after I ate one, I found the Nabisco Chips Ahoy Real Chocolate Chip Cookies to have an overall acceptable taste with many chocolate chips.