Until the last few years, having business cards created was a major undertaking. You could always go the print-at-home route, but the quality is never the same as what you receive from a professional press printing. But every business needs business cards, and most of us don’t want to shell out several hundred dollars for a couple hundred business cards.
With the popularity of websites like VistaPrint, business cards no longer fall into home-printed or rich man territory. It’s easy to get a full set of the little suckers for less than $30 – even with premium options like glossy finishes and foil accents.
So all that’s left is to decide how to go about the design of the card. Smart people know that the business card designs offered “free” through the libraries of websites like VistaPrint aren’t going to be unique. Hundreds – or thousands – of other people have cheated their way through by using them. To be unique, we can either pay a professional designer, or we can fire up Photoshop and do them ourselves.
Do you really need to ask which method I opt for, every time? Right. Let’s fire up Photoshop.
Business Cards in Photoshop
If you have a specific printer in mind for your business card printing, you’ll want to look around their website and locate templates they might offer for you to use. It’s important that you work with the printer’s accepted file types and their recommended settings concerning dpi and color mode.
Since VistaPrint is likely the most popular service, I’ll focus on their needs. You can download a template for their Premium Business Cards here. They require a resolution of 300 dpi (or pixels per inch, in Photoshop-speak), and their template downloads in CMYK color mode.
Now, let’s get to designing.
1. Open the Template: Open your template (it doesn’t matter which one you’re using, this will always work in the same process) in Photoshop. Double-check to make sure that it opens in the right color mode (click “Image”, hover over “Mode”) and that it is the right dpi (click “Image”, choose “Image Size”). If not, make any necessary adjustments.
Most templates will include a set of guides that represent “trim” and “safe margin”. The trim line is where the business card will be cut.. Then, everything inside the safe margin will show on your finished card. Most printers recommend using full bleed – meaning that your colors cover the whole card, going outside the trim – and that your text and other important elements are all kept inside the safe margin. This helps ensure that your card will be fully colored, and that nothing important will be accidentally cut off.
2. Choose Graphics and Colors: If you have a specific graphic (a logo, for example) that you want to include on your business card, open it up in Photoshop. From this graphic, you’ll build a color palette that will be used in your card. To keep it professional looking, try to limit your color palette to 3-5 colors. Each color should be used for a specific reason, not just to “look nice”. You have a very small amount of space in which to make a large impact, so make every single element count.
When you’re choosing graphics to include, make sure that they’re large enough to work on the card. They’ll either need to be a 300 dpi image, or an exceptionally large graphic.
3. Set up the Space: First, fill your background with either a light or a dark color. In-between shades make it difficult to read text, because it’s hard to find colors that are bright enough or dark enough to contrast well. Of course, you don’t have to fill the background at all – you can always stick with white. The biggest factor in deciding what color to use for your background is what color is already used in the background of your graphic(s). In my case, I’ll be sticking with white.
Next, use a contrasting color from your graphic to create a text space on your card. This space can be to a side, fill up a third of the card, or any other variation you like (see Illustration 01) – the point is that using a text space makes it that much easier to define the parts of your card, which in turn helps you make a stronger impact with it.
4. Experiment with Fonts: In the text space, lay out your basic information. At the top, and in the largest size text, should be your business name. Directly below that should be your own name, and your title. Additional information would include the variety of ways to contact you, view your work, and purchase items.
Once your information is typed out, experiment with the fonts you use. If you already use a specific font for your business name in things like your website or logo, you’ll want to use that same font here. Other than that, it’s free game. For the most part, you will want to stick with 2 fonts – a fancy one for the business name, and a plain one for your personal information.
The first illustration accompanying this article is my finished card. I’ve used Zapfino Linotype for the business name, which is the same font used in all other documents for that website. My information has been typed in Mrs. Eaves, which is a very clean, evenly spaced serif font. Experts instruct that the easiest type of font to read in printed format is a serif font like Times New Roman. It’s all up to you.
You’ll also notice that there’s a pretty large white border around everything in the business card. Remember the trim and the safe margins? That white border just ensures that everything I need included is inside the safe margin, where it is pretty much guaranteed to print without being cut off.
5. Save your Card: Make sure that you’re choosing a format that your printer supports. Most printers will support Photoshop’s native .psd format. To save as a .psd, just click “File”, and choose “Save As”. If you need to save it in a web-browser supported format, go for a .png so that the graphic will remain 300 dpi after you save. Do not use the “Save for Web” mode, because this will take your image down to 72 dpi.
Great job – now get that baby printed!
