With Lauder’s Resilience Lift Extreme already doing well at the counters, the line expands to include a fantastic new foundation that brings all the benefits of a firming cream, with a makeup base that really performs. The “ExtremeLift(3) Complex” in both the skincare and the makeup immediately lifts, contours and smoothes skin and wears beautifully all day. In the evening when your wash face, your skin still feels smooth, firm and soft.
The cream and the foundation both seem to melt into the skin, instantly brightening and hydrating. Fine lines and furrows get plumped and smooth, dark shadows become a thing of the past. The foundation stays true, wears well and feels comfortable all day and into the evening.
The Resilience Lift Extreme skincare regime represents the next generation of skincare products that directly target visible effects of ageing, helping skin fight back and visibly recover, all the while restoring radiance and giving it the appearance of more lift” says Dr. Daniel Maes, Vice President Global Research & Development, Estēe Lauder.
After four weeks, “92% of women who used Resilience Lift Extreme said their skin looked firmer, more lifted, more radiant.”
The company formulated Resilience Lift Extreme products to provide three primary benefits:
1. ExtremeLift3 Complex in the Resilience Lift Extreme collection facilitates skin’s natural collagen and elastin production by targeting visible dryness, sagging and loss of firmness. ExtremeLift3 contains triterpenes. Extracted from the bark of the Mexican tepescohuite tree, and, according to Lauder, triterpenes have been shown to be 20 times more potent than vitamin C, which is known to help increase the skin’s natural collagen production.
3. Deliver a powerful surge of moisture; the Resilience Lift Extreme Overnight Ultra-Firming Creme in particular has a “super-intensive moisture complex (with Hyaluronic Acid, Sorbitol and Trehalose), to help lock in moisture to the skin’s surface during the night when skin needs it most.
But wait, there’s more:
Alistin, a technology utilised in Resilience Lift Extreme helps protect from energy loss and assists the skin’s natural collagen so that skin appears more resilient. Creatine and Yeast Extract, ingredients found in Resilience Lift Extreme technology, help to boost the skin’s natural radiance levels and restore the skin’s natural ability to lift and maintain firmness.
The range is targeted for the highly lucrative 40-50 year old market, though the spokesmodel is considerably younger. Carolyn Murphy, 31, the face of Lauder’s Resilience Lift Extreme Campaign, hardly seems to need anything lifted, but as a native Floridian, the sunscreen and antioxidants in the line are bound to keep her youthful looking for a long time to come.
