FOR IMMEDIATE RELEASE
Media Contact:
Colleen Hart
Burson-Marsteller
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Fannie May® Cheesecakes by Eli’s Give Chicagoans A Fresh New Way to Enjoy Mint Meltaways®, Pixies®
CHICAGO – November 8, 2007 – Two sweet and storied Chicago brands have baked up a delicious new dessert tradition as the holiday’s approach.
Fannie May Confections Brands, Inc. today announced a partnership with The Eli’s Cheesecake Company to offer five varieties of Fannie May® cheesecakes for the 2007 holiday season.
These decadently rich cheesecakes – a scrumptious addition to any gathering of family and friends – combine the classic flavors and uncompromising quality of the famous Fannie May® Mint Meltaways®, Pixies®, Vanilla Buttercreams® and White Chocolate with the creamy perfection of Eli’s Cheesecakes.
“Fannie May® chocolates, like Mint Meltaways® and Pixies®, have been a tradition at many Chicagoans’ holiday celebrations for generations. We’re excited to partner with Eli’s and offer chocolate-lovers a delicious new way to continue their traditions, or simply to reward themselves with a special treat,” said David Taiclet, CEO of Fannie May Confections, Inc.
“Fannie May and Eli are sure to be Chicago’s most irresistible couple…the perfect Chicago dessert. This holiday season, Chicago’s favorite candy and Chicago’s favorite cheesecake have teamed up to create a delicious new twist on traditional holiday desserts,” said Marc Schulman, President and CEO of The Eli’s Cheesecake Company.
Fannie May® cheesecakes are being offered beginning today in five flavors. The Pixie®, Mint Meltaway® and Vanilla Buttercream® flavors are mainstays in the line and will continue to be offered after the holidays. Eggnog and Pumpkin varieties will only be available seasonally.
Mint Meltaways: This rich cheesecake perfectly transforms the traditional creamy pastel Mint Meltaway® into a decadent dessert. Chunks of the smooth mint chocolate candies are woven into the cheesecake, surrounded by a swirl of Fannie May® dark chocolate and finished with chocolate shavings and a dusting of cocoa, baked on Eli’s chocolate cookie crust.
Pixie: The Fannie May® Pixie® caramel cheesecake honors its most popular chocolate by intertwining layers of caramel with bits of the beloved two-ounce caramel and pecan milk chocolates.
Vanilla Buttercream: The Fannie May® Vanilla Buttercream® cheesecake fashions Eli’s Original Plain Cheesecake with swirls of the mouth-watering Fannie May® Vanilla Buttercream®. This year-round indulgent dessert is artistically topped with a drizzle of creamy vanilla caramel and vanilla mousse.
Eggnog: Eli’s rich Eggnog Cheesecake soars to new heights with the addition of the decadent taste and uncompromising quality of Fannie May® white chocolate. This limited edition holiday cheesecake is baked on Eli’s signature crisp all-butter shortbread cookie crust, and finely decorated with billows of whipped cream and a sprinkle of fresh nutmeg.
Pumpkin: Using Fannie May® white chocolate, the limited-edition Pumpkin cheesecake combines real pumpkin and warm fall spices to craft a custard-like cheesecake baked on top of Eli’s signature crisp all-butter shortbread cookie crust. Brown sugar streusel completes this holiday masterpiece.
The cheesecakes retail for $24.99 or three for $69.99. Customers can purchase Fannie May cheesecakes at Fannie May retail store locations around Chicago and the Midwest and online at www.fanniemay.com. To find a Fannie May store or retail location near you, go to www.fanniemay.com/locator/.
About Fannie May Confections Brands, Inc.
Founded in Chicago in 1920 by H. Teller Archibald, Fannie May Confections is a multi-branded retailer, wholesaler and manufacturer of premium confection products. Fannie May, a Chicago icon, operates over 60 retail outlets in four Midwestern states – Illinois, Indiana, Michigan and Wisconsin. Fannie May offers a broad assortment of premium chocolate confections and food gifts, including the best-selling Trinidads®, Mint Meltaways®, Pixies® and other custom confection assortments. Fannie May Confections Brands® products can be found at www.fanniemay.com and www.harrylondon.com and these fine confections can be found at other fine retailers across the Midwest and the United States. Fannie May prides itself on delivering some of the finest quality confections available anywhere in the world. Fannie May is part of the collection of brands from 1-800-FLOWERS.COM Inc. 1-800-FLOWERS.COM (www.1800Flowers.com) provides customers around the world with the freshest flowers and finest selection of plants, gift baskets, gourmet foods, confections and plush stuffed animals perfect for every occasion.
About The Eli’s Cheescake Company
The Eli’s Cheesecake Company is a family owned business celebrating its 27th anniversary this year. The cheesecake was created by famed restaurateur, Eli Schulman, as the signature dessert for his steakhouse which was a Chicago legend for 39 years. The tradition for quality continues with Eli’s son, Marc, who is the President of Eli’s Cheesecake World, the 62,000 square foot state-of-the-art bakery, café and visitors’ center located on Chicago’s northwest side. Eli’s uses a slow baking process on its cheesecakes in small batches, taking the necessary time to allow the highest quality, all-natural ingredients to develop to their optimum flavors. Using slow cultured cream cheese and sour cream helps Eli’s achieve its signature taste and texture. Eli’s is a proud member of Slow Food U.S.A., an organization devoted to preserving traditional foodways and educating people about food as a center of community. Eli’s prefers using regional ingredients from local farms and producers who share Eli’s commitment to quality.
