Having spent part of my career in public relations, there are a handful of books on the subject that I feel every entrepreneur should read. Here’s a quick rundown on five of them: “Communicating When Your Company is Under Siege: Surviving Public Crisis” “Communicating When Your Company is Under Siege: Surviving a Public Crisis” by ...
For those who run small nonprofit organizations, the very worst job is asking people to donate stuff to you. Whether you’re seeking in-kind donations like office equipment, volunteered time, items you can sell, or cash donations, it’s incredibly intimidating to start raising money. But money is the blood of a nonprofit, just as volunteers are ...
Many good-intentioned nonprofit organizations fall apart because of one simple error that could easily be avoided: they blur the lines between the responsibilities of their board of directors and the responsibilities of their staff and volunteers. The board of directors that oversees a nonprofit organization has a specific purpose that should not be mixed with ...
1. Fashion Stylist Do you remember the last time you thumbed through your favorite magazine and was enticed to go out and buy the outfit you saw in that ad? Ever wandered how it is that the movie stars look so pulled together on the red carpet? Then you have seen the work of a ...
There is a scourge upon the land, and it is millions of man hours a year spent writing press releases that are written and then promptly thrown away. When you look at any company’s website, there is usually a pages called “Media.” Is this where you find all the newspaper and magazine articles about the ...
I never liked the idea of a canned elevator speech for use in networking situations. I want people — including you — to be spontaneous and to respond in the moment when someone asks them “So, what do you do?” But I also understand that people feel better if they have a few words prepared ...
Karla News
Karla News
