Feminist Perspective on Food Advertisements
“Advertising is the witchcraft of the twentieth century. It has its incantations, it’s how-to recipes,…its priests and priestesses, its temples whores and secret languages”(Barthel, 1998: 18). Strict gender roles are ubiquitous in our society and affect a myriad of issues and food is not exempt from gender classifications and stereotypes. Food advertisements are imbued with ...