Price Sensitivity is the awareness of the consumer to what they perceive to be the window of cost within which they will buy a particular product or service. It is imperative that the marketing professional be able to assess price sensitivity in the target market accurately as missing the “window”, even by a small margin ...
Did you know that Motel 6 originally charged $6 a night? That’s how it got its name back in 1962; though they had coin-operated televisions back then as part of their “no-frills” strategy. Today it is hard to find a motel room under $50 a night, and the average hotel rate nationwide is well over ...
Buying an airline ticket used to be as simple as contacting a travel agent or making a phone call directly to the airline through which the traveler wished to fly. The traveler did not have many opportunities to save money on his airline ticket, but there were not many choices available anyway. The best money ...
There was a time when average folks with above average computer comprehension skills were taking hotels to the cleaners. Perhaps the most easily recognizable of these scams was with Priceline and their “name your own price” gig that got people 5 star hotel rooms for pennies on the dollar. While the high-flying, big money guy ...
Karla News
Karla News
