Strengths and Limitations of Porter’s Five Forces Model
Michael Porter, a business professor from Harvard, first developed the Five Forces of Industry model in the late 1970s. Each of the model’s five components, (1) Bargaining Power of Suppliers, (2). Bargaining Power of Buyers, (3) Threat of New Entrants, (4) Threat of Substitutes, and (5) Intensity of Competitive Rivalry have measurable components which classify ...