This paper attempts to show a correlation between a celebrity endorser (Jessica Simpson) for a health-related product (ProActiv) and the expressed likeability of the product. The study was conducted to demonstrate that the way we feel about an endorser directly influences the way we feel about the product they endorse. A survey was conducted in ...
The first time I saw the infomercial for the Wen Hair Care System by Chaz Dean I was ready to try it. You must know that I am biracial (my mother is African American and my father is Caucasian), and let me tell you, in the 24 years I’ve been alive I have had quite ...
I am a homeschooling parent in Middletown, New Jersey to three children and love the Avon opportunity. As a busy mom Avon has afforded me the ability to work from home and earn an income while gaining the satisfaction of owning my own business. Aside from contributing to our family finances it has been an ...
Celebrity endorsements have been a crucial part of big brand marketing plans all over the world for decades and decades. There have been many big successes as well as many failures in marketing campaigns using celebrity endorsements. Some of the most notable successes include former Heavy weight champion boxer George Forman and his endorsement of ...
Gatorade, the well known brand of sports drink beverages, holds a large percentage of the market share for the sports drink market. PowerAde, its main competitor, does not come close to the numbers put up by Gatorade; this is also mimicked by the large number of Gatorade’s celebrity athlete endorsements compared to the 1 major ...
The Clean Program is is 21 day detox diet program, that is gaining quite a few celebrity endorsements. Designed by Dr. Alejandro Junger, the Clean Program claims to restore the body’s ability to heal itself. The Clean Program is advertised as the detox diet for people on the move. The Clean Program: How It Works ...
Karla News
Karla News