Countless basketball fans consider Michael Jordan to be the greatest professional basketball player ever. He ended his 15-year career with an average of 30.2 points per game, slightly better than Wilt Chamberlain’s second place career total of 30.06. He won six NBA championships with the Chicago Bulls, during which time he won all six NBA ...
This paper attempts to show a correlation between a celebrity endorser (Jessica Simpson) for a health-related product (ProActiv) and the expressed likeability of the product. The study was conducted to demonstrate that the way we feel about an endorser directly influences the way we feel about the product they endorse. A survey was conducted in ...
IPOD. The name strikes fear into the hearts of the mass marketed media player industry. Through extensive and brilliant advertising strategies by the one time underdogs of the computer world, Apple’s IPOD has become a 21st century household name. Apple’s grip on portable media does tend to beg one question however: Aside from its enormous ...
Designer purses seem to be the most popular accessories of the celebrities. It is actually very rare that you will see a female celebrity with a purse that is not from a famous designer. When celebrities start a new trend, it usually catches on very quickly among those of us who are not quite as ...
Celebrity endorsements have been a crucial part of big brand marketing plans all over the world for decades and decades. There have been many big successes as well as many failures in marketing campaigns using celebrity endorsements. Some of the most notable successes include former Heavy weight champion boxer George Forman and his endorsement of ...
Foot petals are cleverly shaped pads for women’s shoes. Looking like flowers, hence the name, they are put into women’s heeled shoes to cushion and provide protection for your feet. Tip Toes are Foot Petals that are shaped in the familiar shape that most of us used to draw flowers as children. Round, but with ...
