Articles for tag: Air Jordan, Celebrity Endorsement

Karla News

Michael Jordan the Greatest Basketball Player, Great Humanitarian

Countless basketball fans consider Michael Jordan to be the greatest professional basketball player ever. He ended his 15-year career with an average of 30.2 points per game, slightly better than Wilt Chamberlain’s second place career total of 30.06. He won six NBA championships with the Chicago Bulls, during which time he won all six NBA ...

Karla News

Air Jordan III: A History in Flight

The Air Jordan III is one of the most important and memorable shoes from the Air Jordan line. The shoe had a new designer, new ad campaign, and literally broke the mold of the typical style basketball shoes worn in the NBA. The AJ III is one of the most iconic sneakers of all time. ...

Karla News

The Nu’Retro 2 by Air Jordan: Sneaker Retrospective Series

As the Jordan Brand has expanded under its larger Nike parent company, Air Jordans have become much more prevalent in the selling place, in particularly shoe stores across the U.S. With Michael Jordan having retired, come back, retired, come back, and having finally (!) retired for good, his image and his staying power has become ...

Karla News

Nike: How Michael Jordan Built a Brand

Celebrity endorsements have been a crucial part of big brand marketing plans all over the world for decades and decades. There have been many big successes as well as many failures in marketing campaigns using celebrity endorsements. Some of the most notable successes include former Heavy weight champion boxer George Forman and his endorsement of ...