But those two little words are quickly earning their place as the silliest, smallest catch phrase to come out of a pseudo-celebrity’s mouth since Paris Hilton’s “That’s Hot“. So who will be lining up to try and trademark their favorite nonsense saying? Rachel Zoe, thirty-eight going on twenty-two-year-old stylist to the stars and Bravo reality show subject, that’s who. ( Read this to find out if Rachel Zoe is really trying to trademark the statement above, and the name of a fruit!?!)
Rachel Zoe describes her own fashion style on her web page, rachelzoe.com, as both “boho hippie and biker chick glam”. Though Rachel puts together plenty of cool casual wear for her clients, too, she truly shines when dressing stars in red-carpet-worthy attire, We’re talking dresses and necklaces worth more, per piece, than most people make in a year. On her reality show, The Rachel Zoe Project, we follow Rachel as she dresses movie stars such as Liv Tyler and Anne Hathaway.
According to Rachel Zoe’s biography page on Wikipedia, linked here, Rachel also handles style situations for television stars like Mischa Barton and Debra Messing, and is close friends and style adviser to Nicole Richie and Lindsay Lohan.
Zoe’s show, The Rachel Zoe Project, airs on Bravo on Monday nights, and is currently in its second season. The Rachel Zoe Project comes complete with its own bleached-blond, easily irritated and under-appreciated female assistant (Taylor), and a well-dressed, gay go-to guy (Brad). Rachel’s husband, Rodger Berman, is often seen on the show and the pair seem to have a genuinely stable, loving relationship. The pair have been married for well over a decade, which is impressive in most circles; in Hollywood, its downright awe-inspiring.
The banter between Zoe, her husband and her entourage is mildly amusing, but unless words like “Dior”, “Instyle”, “Diane Von Furstenburg” and “Oscars” make your mouth water and keep your attention rapt, The Rachel Zoe Project probably isn’t for you.
On the other hand, if you live to die for fashion, you will have found your own personal Heaven in Bravo’s Monday night 10 pm slot (9 pm, central time). Rachel Zoe has crafted a brand out of herself, and her client list is impressive. What’s more impressive, though, and what keeps women tuning in each week, is Zoe’s wardrobe.
Her own clothes and accessories are usually no less glam than those she selects for clients like Keira Knightley and Jennifer Garner, and the pure access she has is beyond imagination. On a recent episode, Rachel’s assistant, Taylor, simply waltzed in with a list of desired items to a very shi-shi jewelry store, and after signing her life away, waltzed right back out.
When Rachel Zoe wants something on a client, it’s on the client; period. And jewelers and designers are more than happy to loan out anything the celebrity stylist can think to ask for, provided Taylor keep can careful track of it and get it back on time.
Speaking of which, Taylor seems to be pulling a lot of the actual workload, or at least that’s how Zoe Project producers want it to look. Drama is an essential ingredient in any tasty reality soup, and though dressing the Hollywood set is certainly stressful in its own right, Zoe and crew try their hardest to make it look as though they’ve cured cancer each time an actress ends up on a “Best Dressed” list due to their efforts.
Taylor especially makes it seem as though it’s a chore to come to work each day to be surrounded by millions of dollars of designer clothes in a gorgeous studio. Taylor recently lamented she needs to be doing something bigger in fashion, and not the day to day “crap” Rachel piles on her. Poor Taylor. Poor, whiny Taylor.
Another “drama” point played up on a recent Zoe Project episode was Rachel’s feigned discomfort in front of cameras for a Marie Claire photo shoot in which she was the subject. Rachel made a big fuss that she was quite awkward in front of the lens, and she much preferred to style clients for their spotlight moments, instead.
However, upon review of glamor shots for Zoe’s website, and the fact that she was the spokeswoman for Samsung when they pitched their Blackjack ‘smartphone’, as seen here , it doesn’t appear as if Zoe is any stranger to the camera. Let’s not forget, either, that Ms. Zoe has this very reality show, which has her “modeling” every time she films.
One last bit of Rachel Zoe self-contrived excitement was when the fashion guru discovered some negative press about herself in The New York Post. The Post is not exactly known for its writers mincing their words, but the uber-thin, size 0 Zoe is apparently thin-skinned, as well. Rachel laments throughout the hour-long episode how much damage this bad write-up could do to her brand, and how much it upsets her when people say she’s anorexic, or claim she was importing horse pills from Mexico to give to Lindsay Lohan and Nicole Richie.
Never mind the fact that unless you already know or care who Rachel Zoe is, you won’t remember anything about supposed skinny pills from Tijuana or whether The Post thinks she’s hot bananas or not. You just want to watch the show and look at pretty clothes with pretty people inside of them, not watch an aging fashionista try and pump up her own controversy-rating by bringing attention to things she claims to want buried.
Speaking of “bananas”, this fruity phonic is another buzzword to spill from Zoe’s lips every five minutes, and is used to describe anything wild, out of the ordinary, fabulous or horrible. At almost forty years of age, Rachel Zoe has built herself an empire, but her vocabulary consists largely of three words: an obviously false and misleading exclamation, and the name of a fruit.
