Marketing is the secret Krabby Patty recipe in the real world of business success. The way you go about marketing your new business can mean the difference between success and having to consider the embarrassment of appearing on some show involving Donald Trump. You don’t want that, do you? Well then, wrap your head around these marketing ideas for a new business and determine which, if any, are up your alley.
Create an Infomercial
People may say they hate the presence of infomercials on television, but there is no denying their potential for increasing sales. The great thing about infomercials is that the production quality has not changed all that much over the course of this medium’s life. Get up enough cash to pay for a camera, studio and pitchman and you are in business. You might be surprised at how many people willing to buy your product are awake in the wee hours of the morning, too.
QVC It
If you don’t relish the idea of writing and producing and buying air time for an infomercial, consider a marketing idea for a new business that can be sold on QVC. QVC is always on the lookout for the next hot new product and if what your business has to sell meets this qualification then you should go for it. Before getting too excited, however, you should check out the official web site for QVC and make sure you and your product qualify for being pitched.
Niche Groups
If your business just isn’t picking up the way you’d hope, consider if your service or product can be better marketed toward a particular and specific niche group. Would what you have to offer be something better marketed toward the gay consumer? Would a particular ethnic minority be likely to do business with you before the mass of white protestants? Starting out as a niche marketer does not mean you have to stay there. Market well, get known, become respected and then prepare to branch out.
Community Service
A great way to draw attention to your business from a marketing perspective is to do good for the community. Start a neighborhood cleanup program where you go around beautifying the surroundings. Set aside one weekend a month or every other month to offer free automotive maintenance to single parents or the recently laid off. Every community needs some kind of service to make it better so get creative. You don’t want to hit people over the head with your desire to make the world a better place so be subtle in how you get the name of your business out and about during community service.
The Value of Free!
No single word is more powerful in the world of marketing than Free. Get a little creative with the way that you can market your business with free products or services. Draw attention to your business by marketing with a free pancake breakfast. Every time a customer comes into your store and buys something, given them a free goody bag filled with two or three low cost items. One terrific way to use the power of free services as a marketing tool is to host free seminars that explain some of the intricacies of your business if that business deals with some issues that are difficult for people to understand. Offer to volunteer your services at local schools. A new restaurant can drum up great business by offering free catering to a local school every few months.
