Have you ever stopped to think about what your jewelry hang tag says about you and your jewelry business? If not, it may be time to reassess and see how you can make it an even more powerful marketing tool.
Did you know that simply having your photo on your hang tag has been shown to increase sales? A photo of a real person adds credibility and draws attention to your hang tag and to your work. If you include a photo on your business card, call yourself a “jewelry artisan” or “jewelry artist” which can also increase the value of your jewelry designs. Wouldn’t you rather buy jewelry from an artist over mass produced jewelry from a factory in China?
Is your hang tag printed on high quality paper that feels good to the touch? Subtle nuances like the feel of the paper convey quality to the buyer. If your hang tag paper is cheap, your customer is going to assume your jewelry is of low quality also. This is not the place to skimp! Your hang tag is one of your most important marketing tools. Use it to your advantage.
Are the colors and fonts on your card consistent with your jewelry line? You would want to avoid bold, brash colors on a hang tag showcasing natural gemstone jewelry. Natural gemstone jewelry looks best when displayed on subtle, recycled paper backgrounds with a hint of texture. An elegant touch used by a fellow jeweler for her hang tag was a small dried flower glued to the top of her hang tag. She claims her jewelry sales almost doubled when she added this feature to her hangtag.
Do you have a distinctive and memorable logo on your hang tag? An attractive logo can be an excellent tool for building your brand. Be original with your logo and make it distinctive and relevant to your jewelry line. Once you have designed your logo, be consistent with displaying it on all of your marketing materials. This is how brands are built.
Do you have a photo of your jewelry on your hang tag? This, too, has been shown to increase sales as long as the photo and jewelry are of high quality. Spend some time selecting an eye catching piece of jewelry for your hang tag. You want a jewelry design that really stand out, yet is representative of your line as a whole. You photo should be of high quality and printed in color, if possible. A customers eyes are naturally attracted to color.
To get ideas for improving your hang tag, visit some galleries that feature jewelry and do a study of the hang tags of other established jewelry artisans. Make note of which ones are the most effective in attracting your attention. Now ask yourself, based on the above criteria, does your hang tag need an update? Time spent updating your hang tag can mean money in your pocket. Don’t underestimate the importance of an effective hang tag to the success of your jewelry business. Best of luck and keep marketing jewelry!
