In 2010, cupcakes are all the rage, popping up in local coffee shops or in standalone cupcake shops. If friends and family have been fawning over your creations, turn your passion into a profitable business by starting your own cupcake business.
How to Start a Homemade Cupcake Business
Research Cost and Expenses
The moment you decide to sell your cupcakes for commercial purposes, you will need to obtain proper licensing and permits. Contact your health department to learn how to obtain your food handler’s permit. You’ll also need to invest in a liability insurance policy to cover you in the event that a customer becomes ill from your cupcakes. Then look into securing space at a commercial kitchen. This may be with your local church, a community college, a community center or with a caterer who won’t view you as competition.
Create a catchy name and logo for your business. You may want to splurge by hiring a young graphic artist to help you create a memorable logo. Your logo should be included on all packaging materials.
Create Recipes
Once you’ve secured the commercial kitchen, begin designing your cupcakes. Find inspiration online to help you develop ideas for your cupcake business. Cupcakes are beloved by many and are perfect for a variety of events, celebrations and holidays. Think about baby showers, bridal showers, graduations, promotions, birthday parties, Girl’s Night Ins, work or corporate luncheons and holiday get-togethers. Then take pictures of your work to post on your blog or website. Practice until you can replicate your recipes time and again to ensure consistency in your cupcakes.
Donate the first few batches of experimental cupcakes, which might otherwise go to waste, to churches or homeless shelters as a way to help the community and gain visibility for your business. Once you are satisfied with your recipes, pass out samples to schools and local businesses. Contact local shop owners, such as gift shops, bridal shops and boutiques, about offering samples of your cupcakes in-store.
Set Prices
While a business plan is ideal, at a minimum your cupcake business should have an income and expense sheet. Once you’ve detailed both startup and revolving costs, you can create a competitive price list that will help ensure profitability. When detailing your expenses, be sure to include all business expenses, from the gas required to pickup supplies to packaging material costs to website fees. Then determine how many cupcakes per week you need to sell in order to remain profitable. This will also help you better estimate ingredient requirements and help prevent food waste.
Sell Your Products
Set up shop at farmer’s markets, flea markets, fairs, bake sales and local festivals.
