We asked the experts for their top tips on how to sell crafts online. They came up with some great ideas and advice for getting the best out of your online presence. These tips will differentiate you from the competition and bring your buyers back time after time.
Use High Quality Images
Buying on the web is all about a visual experience. Buyers cannot pick up the craft and examine it closely so include photographs that provide as much information and detail about your craft as possible. Multiple pictures from different angles will always help to sell your product. Only use high quality images that do your craft justice.
Create Appealing Product Descriptions
You need to write a product description that gives the potential buyer an excellent mental image of the craft. Buyers want to know what materials the craft is made from, special features, size and weight (exact measurements are worth including), colors and how the craft has been constructed. Your product description should also tell potential buyers why your craft is special. Use a bit of salesmanship to capture their interest. Engaging phrases like, unique, one of a kind, made with love help with this.Write a brief story around the craft, this brings it to life and gives it a human aspect that connects with the buyer. Always spell check your description. Spelling errors send the message that you are sloppy and unprofessional.
Include a Buy Now Invitation
Motivate the buyer to make the purchase. Include phrases like Free postage for the first ten buyers, I can’t wait to hear from you, Limited availability. Think of ideas that will motivate your buyers to take action immediately.
Add some details about yourself. How to sell crafts online successfully includes building a relationship of trust with the potential buyer. Sharing information about yourself and how and why you make your crafts helps to generate a feeling of connection with the customer.
Fast Response Times
The sooner you respond to potential buyers the more likely they will remain interested. Respond as quickly as possible to requests for more information. When a purchase has been completed always send a confirmation and include a thank-you note.
Package your crafts
Always package your craft attractively before your ship it. It makes it more exciting when the buyer receives the craft. It also creates the impression that the seller will go the extra mile for the buyer. Personalize your packaging with your own made stamps and designs. Include eye-catching custom labels with your logo or a representative graphic.
Include instructions
This is a personal touch that impresses the buyer. If you are selling knitted or crocheted items include care instructions for the product. For jewelry include cleaning instructions. How to sell crafts online includes adding a personal touch and differentiating yourself from the competition.
Julia Derby’s website My Home Business Ideas offers a free and practical guide to starting a home based business from finding the right home business idea to planning, setting up and marketing your own home based business.
