Baby Phat Clothing line launched in 2000 is the brainchild of the super business mogul Kimora Lee Simmons. The ex-model, now author, designer and mega businesswoman, Kimora Lee Simmons has one of the hottest urban gear clothing lines on the market. What started off as micro fitted mini tees with the words Baby Phat emblazoned on them worn by runway models, and turned into an entire clothing line or popular urban gear.
Headquartered in East Brunswick New Jersey, Baby Phat clothing line is a hot line of womens and children’s clothing, accessories, footwear, jewelry, lingerie, cosmetics, and cell phones, all under the guidance of the beautiful and brilliant Kimora Lee Simmons, appealing to a tarket market of urban gear wearers . The famous brand logo seen wherever one might see Baby Phat clothing line is the sensuous cat chosen by Mrs. Simmons. A spin off of her husbands clothing company Phat Farm, the women’s clothing line brings in millions of dollars worth of sales annually. From baby clothes up to women’s clothes, the Baby Phat logo is proudly worn and carried by many lovers of urban wear.
The style of clothing and accessories is far from conservative. It is in fact, as Kimora would put it for the lifestyle that is hip and glamorous and that exudes “Fabulousity,” also the title of her book. Styles and colors are bold, vibrant, and sometimes quite sexy. The urban gearl is considered a fun, casual, and is actually quite affordable. Mrs. Simmons describes her clothing line as being edgy with celebrity chic. Kimora Lee Simmons is in fact the Creative Director, and is also seen modeling in Baby Phat clothing line advertisement as are the two beautiful daughters of Mrs. Simmons and her husband Russell Simmons.
The highly sought after clothing line of Phat Farm and Baby Phat, both urban gear are worn quite frequently for those in the Hip Hop and entertainment community. Urban gear is popular, and Mrs. Simmons business move was right on target in the creativity of her fashions. Mostly worn by the younger set 18 years up to about 30 years plus, the items are fashionable, trendy, and affordable which makes them a plus for the college age set. Known celebrities for wearing and endorsing the clothing line are Naomi Campbell, Pink, Rita Wilson, Tyra Banks, Eve, Jennifer Lopez, Carmen Electra , Angie Martinez, and more.
Mrs. Simmons admits to living a fabulous lifestyle and wants her cBaby Phat clothing line to provide a taste of that same “Fabulousity” for those who purchase the clothing. Her Spring line proves to be just as fabulous with the popular Cropped Denim Bermuda, and the hot and popular drawstring handbags. Baby Phat clothing line has now gone global and is as big a success as everything else the Simmons have touched. Visit her Web site and peep the Shoppers Delight Tote Special.
