Categories: History

Economic and Cultural Leaders During the 1849 California Gold Rush

A number of America’s future economic and cultural leaders began their rise to prominence during the 1849 California Gold Rush. Among them were such individuals as Mark Twain, Sam Brannan, Levi Strauss, Phillip Armour, John Studebaker, Henry Wells, and William Fargo.

The Gold Rush was the proving ground for Samuel Clemens, the future Mark Twain. He came to California as an absolute unknown and took a job at the San Francisco Call, one of the two newspapers in the city at the time. He distinguished himself before the world in a rather unorthodox manner, writing a story about a local frog-jumping contest.

As for Sam Brannan, the great businessman who first spread news of gold’s discovery in California, he became the richest man in California without once mining the gold himself. He outmaneuvered the market many times through his publicity skills and adept purchases, eventually owning much of downtown San Francisco and even printing his own currency. Brannan was also disgusted with some of the racist, nativist miners’ oppression of foreigners and new arrivals in the state. He often broke up ethnic clashes and defended the rights of immigrants against the typically racist-slanted legislature. Why did Brannan care about the plight of working immigrants? The simplest answer is that foreigners were a large portion of his customer base, and the more miners were in the business, the more Brannan would profit. The market, and its most skilled representatives, are blind to irrational prejudices of race and nationality.

Levi Strauss, the future inventor of blue jeans, was known during the Gold Rush as a dry goods salesman and tent maker. In 1853, he made what he called “canvas pants” out of tent fabric especially for miners. These gained widespread popularity and earned Strauss a fortune.