Rihanna’s official website, http://www.rihannanow.com/ , is a place browsed by millions daily. On the main page you will see right now her latest video clip, “Hard”, a piece filled with sexy coloratura and self-statements, in which the singer poses as a mysteriously dangerous strong woman. Guns, cat-costumes, breasts, smooth lips, the message is perfect to attract a large pop inclined audience. Throughout body curves, there is a more important theme revealed to the attentive viewer: war, military expeditions abroad, in short current events of big controversiality . To market the singer’s new piece even more, there is right beneath the video a link to “Behind the scenes moments”, followed by pictures from the making of the clip, and by an announce reading ” Rihanna appears on the cover of GQ”.
Once you’re done with “Hard”, you turn your attention to the other graphics of the website. The black metallic background, with silvery traits and the white naked model make a great view, but than you notice that to browse around you have to click on the black-white Tvs . There is an option for “Images”, one for “Events”, one for “Music”, “Videos” , “Orders” and of course “Join the List” of fans. This is all nothing less than what you expected from the website of a superstar. You choose to click on “Videos” , which takes you to another page, with the same black background and silvery shades- a great combination to create the wanted image. In the center, big and attention grabbing, you are faced with a video on (what else?) “Hard”. Behind the scene moments, words of thought from the people who were lucky enough to work with the singer, there is plenty of opportunity to immerse into Rihanna’s world, so I invite you to see for yourself:.http://www.rihannanow.com/videos.htm. On the right margin of the page a list of other videos awaits you: “New Tattoo”, “Hammerstein Performance”, “Rated R Photo Shoot”, “Making of Russian Roulette” , “Backstage: Live from London”, “Good Morning-American Teaser” and many others. If you are a Rihanna’s fan , you want to check this page regularly for new updates and insights.
In the upper margin of the page you notice you have the option to browse directly into other sections of the web site, so you decide to press on “Music”. You arrive to a similar black page, which draws your attention immediately with a soundtrack of “Russian Roulette” right in the middle –http://www.rihannanow.com/music.htm .
Rihanna chose to be more settled , more sensitive in this piece, and its lyrics feel very touching to you, as a viewer. They are indeed very sad : “You can see my heart (…)/ You can see through my chest/ (…)I am tared apart (…)/ But I must pass this test.” Very dramatically, the music ends with the sound of a gun shot. Quite effective.
Intrigued by what you have just listened to, you click impatiently on “Lyrics” , in the upper margin , and in the list you see what you are looking for:
“TAKE A BREATH
TAKE IT DEEP
CALM YOURSELF
HE SAYS TO ME
IF YOU PLAY
YOU PLAY FOR KEEPS
TAKE A GUN
AND COUNT TO 3
I’M SWEATING IT OUT
MOVING SLOW
NO TIME TO THINK
MY TURN TO GO
AND YOU CAN SEE MY HEART BEATING
YOU CAN SEE IT THROUGH MY CHEST
SAID I’M TERRIFIED, BUT I’M NOT LEAVING
I KNOW THAT I MUST PASS THIS TEST
SO JUST PULL THE TRIGGER
(Rihanna- “Russian Roulette”)
Impressive, you think, and after checking out the lyrics of other songs you decide to press “Join” in the upper corner.
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