Using Article Writing Websites to Market Your Business

Internet marketing is the marketing of products or services over the internet. (Wikipedia) This innovative marketing tool is helping billions of consumers reach the products and services they desire as easily as the click of a button. There are countless ways of marketing your product or service via the internet. In this article, I will explore strategies for marketing your product or service using just two of the most effective internet marketing tools out there today: websites and article writing. These two are most effective when used together.

Websites

Building a website should be the first thing you do if you are looking to start and internet marketing campaign. A website is useful in many ways namely:

• · Expresses your brand image
• · Helps those looking for you on the web to find your product or services
• · Give you a hub for selling products or services
• · Helps people find out more about your product or services
• · Gives people a way to contact you

If your website is not doing some, if not all, of these things you do not have an effective website. Websites are also important to give you a level of professionalism. Websites also allow people all over the world to have access to information about your products or services and sometimes access to the product/service itself. The greatest aspect of having a website is that search engines like Google, Bing and Yahoo can be used to find you by consumers who type in certain key words or phrases looking for a particular product or service.

Article Writing

Article writing can be the most fruitful way to publicize your product or service. One could write articles about their own product or service, but that would be time consuming and you are limited in the number of articles you can write. A much more effective strategy would be to leverage other writers’ services. The outstanding thing about this method is that there are millions of content producers on various article writing websites getting paid to write articles and looking for topics to write about. It is as simple as an email to get in contact with one of these article writers and ask them to write an article about your product or service. It may be beneficial to offer them a free sample of your particular product or service in order to give them some understanding about the product.

It may be helpful to write a press release and send it to different content producers whose writing you may admire. There are many ways to find content producers. Some content producing websites are Examiner.com, Yahoo! Voices, Hubpages, Squidoo, Triond, About.com and there are at least dozens of others. Some of these websites have niche content producers. For example, you may approach the “Baltimore Coffee Shop Examiner” to review the new café you opened up. These are extremely effective, especially if you include links to your website.

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