Price Sensitivity is the awareness of the consumer to what they perceive to be the window of cost within which…
Did you know that Motel 6 originally charged $6 a night? That's how it got its name back in 1962;…
Buying an airline ticket used to be as simple as contacting a travel agent or making a phone call directly…
There was a time when average folks with above average computer comprehension skills were taking hotels to the cleaners. Perhaps…
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