QR, or quick response, codes are a great way to direct your patients or customers to a specific action. However, you need to put some thought into how you want to use QR codes in healthcare marketing. Slapping a QR code on a brochure or ad may not be the best strategy.
Here’s a simple formula to remember for QR code marketing:
Let’s take a look at each part of the QR code formula and see how it applies to healthcare marketing:
QR Code Formula Part 1: What Do You Want Your Customer To Do
Simply put, a QR code is a call to action, and it can point to anything on the web. To get the best results, point your QR code to something actionable, such as:
QR Code Formula Part 2: How Will You Entice Customers To Scan Your QR Code
Some people will scan your QR code without incentive, but in many cases, you should consider adding a perk to entice customers to scan. Here are some ideas to get your creative juices flowing:
Once you determine what you want to offer, create a webpage or Facebook app for your discount or promotion, and have your QR code point to it. Be sure to ask for important customer information, such as name and email address, on the webpage too.
QR Code Formula Part 3: Where Should You Put Your QR Code
Now it’s time to determine the best location for your QR code. It’s important that you print your QR code on places that make sense. For example, if you want people to sign up for a lecture, consider placing a QR code on the flyer you are using to promote the event. Be sure the QR code points to your event registration page to close the loop.
Here’s a short list of locations to consider for QR codes:
Bonus QR Code Tip: If you’re promoting something across multiple marketing channels, consider creating a QR code for each channel. For example, if you are marketing back-to-school physicals, place a QR code on your flyer and a different QR code on your ad. Then, when the campaign is over, you can see which marketing channel received the most scans, which will help you with future campaigns.
Be Creative With QR Code Marketing
QR codes aren’t pretty, but they are functional and can be a great tool for your healthcare marketing tool box. Be sure to spend time evaluating what you want customers to do, how to entice them and where to place your QR codes to ensure a successful healthcare marketing campaign.
Pet doors may not be strong, but they generally won't help a burglar enter your…
I'm an advocate of spanking children as punishment for major transgressions. That doesn't mean I…
Wiffle ball is a very unique sport, and is extremely popular with children. Although similar…
The economy remains slow across the entire developed world, and some industries are feeling the…
Markers and crayons Pencils and erasers Ink pens and charcoal Lots of colored papers: Tracing…
Confucius and Socrates both have a very definite perspective of an exemplary person and how…
This website uses cookies.