How to Promote Your Clothing Line: Launching a Fashion Career Using the Internet

There is a lot of information on the Internet about starting a fashion line. Most of the advice tells you to gain experience in the industry, to utilize your talents to come up with innovative designs and to approach buyers to establish a market for your clothing line. However, while these strategies are valid, they are also utilized by a lot of people. If you want to make your clothing line stand out from the pack, you need to take more innovative steps to gain mass market appeal as quickly as you can.

Step No. 1: Start With a Small But Fierce Collection

Because you most likely will be starting your clothing line on a shoestring budget you need to invest more of your money in a few key pieces. These pieces will be the cornerstone of an expanded collection to be launched after your collection gains a foothold in the industry. Three to five great pieces are enough to promote your clothing line and get people talking about it.

Step No. 2: Produce a Mini Fashion Show to Promote Your Clothing Line

Get three to five people, or models if you know any, to model your clothing line in front of a video camera. During this show, demonstrate how different pieces can be paired together, how specific pieces can be dressed up, dressed down and accessorized, as well as how each piece looks on different body types. Edit your fashion show to make it entertaining and add music.

Step No. 3: Upload Your Mini Fashion Show to YouTube or the Internet

After your mini fashion show has been edited together, and you are satisfied with it, upload it to the Internet to a media site like YouTube. This will provide millions of people with instant access to your fashion show. Make sure you use SEO techniques to create a catchy title that will draw in people. Also make sure you provide information on how people and buyers can contact you to place an order.

Step No. 4: Promote Your Online Fashion Show

While having a fashion show online is a great first step towards selling your clothing line, it is not enough to simply post the video online. You will need to promote your video. Blogging is going to be the fastest and most effective way to drive traffic to your YouTube video fashion show. Blog to as many social networking sites and fashion blogs as you can. You may also want to add a link to your video on your company website, or on your friend’s website. You will also want to send out invitations to buyers to visit your mini fashion show. DO NOT SEND SPAM! Instead, find the preferred method of contact for buyers and submit your invitation via that method. For example, you may need to send a written letter with photographs and descriptions of your items as well as a cover letter. In your cover letter provide the url address to your online fashion show.