Alyssa Milano Helps Women Sport’s Fans Through Her Clothing Line “Touch”

You would be hard pressed to find a bigger sports fan than Alyssa Milano. Yes, THAT Alyssa Milano. Well, she is all grown up and has finished kicking demon booty and moved on to designing licensed sports clothing for female fans, which is not a surprise since she comes from a long line of designers.

If you ever go to ball games, sometimes it can be difficult to tell the women from the men. The women have traditionally worn oversized clothing belonging to a male relative or significant other. Well, Alyssa Milano is out to change the way women dress at games. She wants to see women look like women, aside from the tight fitting tank top that has generally been the only option.

Touch came about when Milano had an “aha” moment in 2006 while attending a Dodgers game. She was looked at the merchandise in the Dodger store, and saw, “there was really nothing cool and fashionable for me to wear.” She wanted something that could be worn anywhere. And, she banked on the idea that other women wanted that too since they make up roughly 50% of the crowd on a game day.

What we like:

1. The designs are feminine, so you don’t look like one of the boys. Some other female sports fan designers seem to think women want to look like they are one of the cheerleaders.

2. The pricing is really good, considering it is officially licensed merchandise. The range was $39.99-$64.99.

3. The variety of the items, especially in the top department.

4. The use of video to show how some of the products look on a real person.

5. The clothing is designed in such a way that it would look good wearing places besides a game.

What we wonder about:

1. Why they cut off the pants in size 31 (size 12), when the average woman is now size 14, according to a USA Today article.

2. Why all the pants are not shown on website. We attribute this to the possibility of exclusive licenses with some sports team shops.

3. Is the clothing available anywhere other than sports shops and online?

More Information:

Most unique Item: Jeans with team’s logo. Anyone from NCAA to NHL can have a go at these.

Sizes: XS-2XL (except jeans, size 24-31). Alyssa Milano says Touch “will have even more styles avail soon~ up to 4xl.”

There is a generous 60 day return policy and you know before you order if the item is in stock and when it will ship.

It seems that Alyssa Milano has gotten hold of the perfect niche target audience for her line of clothing.

Reference:

• www.fandalia.com/
• twitter.com/touchbyam
• www.twitter.com/Alyssa_Milano