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The Hot Clothing Brands for Back to School 2007

True Religion Jeans

Kids today are brand savvy. Some could even be called brand snobs. They simply won’t wear, carry, or handle anything that isn’t from one of their favorite designers. Although I wasn’t one of those parents that could – – or would – – cater to such expensive tastes, many parents do. Perhaps it stems from every parent’s innate need to give their children the things that they never had.

With the start of school just around the corner, parents have already begun shopping for those needed, wanted, and highly desired products for School Year 2007. For those of you who might already be a bit behind the curve, I’m sharing some of this year’s hottest trends.

In my previous article “Back to School Clothing Trends for 2007,” I shared some of the styles that will likely be sported by today’s trendy youth. This article shares the clothing brands most desired and where they might be found.

BAPE is an up-and-coming Japanese urban wear brand. It specializes in shoes, jackets and the ever-popular ” hoodie.” Because the clothing in this line is limited edition, it tends to be somewhat expensive. Its urban appeal makes it a popular choice amongst rappers and b-boys and girls.

Currently not handled in the United States, Bathing APE must be purchased second hand or online at bathingape(.com).

Crib Rock Couture offers trendy tees for the babe in the crib to the young girl about campus. Blame the popularity of this brand on Tinsel Town. Moms like Angelina Jolie, Gwenneth Paltrow, Jada Pinkett Smith, and Jennifer Garner purchase this line for their famous kids. That pretty much ensures this clothing line is a “must have” for children from pre-school through junior high.

To locate this line, which is perfect for the young fashionista, try shopping specialty boutiques in your area or go online at cribrockcouture(.com).

Diesel clothing is geared toward the young male or female who is seeking the trendy urban-rustic look. This funky clothing line has lots of edge while still providing good quality fabrics, great fit, and pieces with plenty of wearability.

Currently, the only way to purchase this brand of clothing in the United States is online at diesel(.com).

Eliza Gran clothing appeals to the vintage loving female from age 3 to 33. This uniquely feminine clothing uses colorful designs, soft and comfortable fabrics that are easy to maintain, and oodles of classic style.

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Started in New York, this clothing line is quickly becoming popular with upscale retailers. But it can also be purchased online at elizagran(.com).

Glamajama puts the “bling” into their clothing, which is made for children and moms alike. Youngsters and teens covet this company’s hip tees as well. Glamajama has put the cool back into the everyday t-shirt.

Glamajama clothing can be found in trendy boutiques throughout the United States as well as mainstays like Nordstrom’s. It can also be purchased online at glamajama(.com).

Greggy Girl is another clothing line made famous by some of Hollywood’s up and coming leading ladies like Dakota Fanning. This line of girl’s clothing is unique, mixing color, style, and texture to make every little girl feel like a princess.

Although Greggy Girl is still somewhat limited in retail to stores in Atlanta, Chicago, Dallas, Houston, Los Angeles, and New York, you can also purchase online at greggygirl(.com).

Juicy has raised a lot of adult eyebrows in the last couple of years with their questionable words and phrases positioned in unusual places on the body. A few youngsters have gotten themselves into major trouble at school with Juicy’s provocative lowrise pants and plunging tops. Some schools no longer allow their students to wear this brand at school. A few moms and dads have also made this label persona non grata, which is hard to do with a label this controversial and hot.

Juicy is available at select boutiques throughout the nation, at a few key department stores like Nordstroms and Bloomingdales, and online at several retail sites and at juicy(.com).

Little MissMatched is for the boy or girl that prefers to march to his or her own drum. This clothing line focuses on socks, gloves, tights, and more that don’t match at all but still manage to go together. Color and pattern are the order of the day in a line that is guaranteed to make a statement.

Little MissMatched is available at FAO Schwarz, Dillards, and J.C. Penney as well as one line at littlemissmatched(.com).

Lucky jeans continue to grow in popularity, particularly among those youngsters beyond those tween years. Fashionable, stylish, and durable, the jeans are well suited to the modern lifestyle.

Lucky can be found at some major department stores or purchased online at a few choice retailers and at lucky(.com).

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MUDD clothing remains popular among the younger set and it’s a little bit more affordable for the average family budget. MUDD offers shirts, pants, skirts, and more for fashionable kids who don’t necessarily insist upon high price couture.

MUDD is also easier to find than some of the other brands. It is carried by major department stores like Sears and J.C. Penney. However, it can also be purchased online at several different retail sites.

Paper Denim and Cloth provides luxury clothing ranging from upscale jeans to cashmere sweaters for children – – both male and female – – size one and up. This company combines American functionality with European style, making them a popular line with celebrities like Jake Gyllenhaal, Brad Pitt, Cameron Diaz, and Sandra Bullock. This isn’t cheap denim because Paper Denim and Cloth focuses on quality rather than quantity.

This clothing line is available in boutiques and stores throughout the nation as well as online at paperdenim(.com).

Rock and Republic, once only a favorite of celebrities like Tyra Banks and Jessica Alba, this clothing line is quickly becoming a favorite of mini-fashionistas as well. From denim to leather and from knit to wool, this upscale clothing line is definitely geared to the “rocker” in everyone.

Not readily accessible everywhere, Rock and Republic can be purchased online at rockandrepublic(.com).

Roxy is the perfect clothing line for the sports enthusiast or any youngster – – male or female – – who wants to give off that illusion. These clothes are functional and stylish, with breathable fabrics that wear well and look like a million dollars.

Roxy can be found in stores and boutiques throughout the nation or purchased online at roxy(.com).

7 For All Mankind is the maker of the famous and infamous “seven” jeans; probably the most sought after denim in the world. Famous for fit, finish, and fabric (quality denim), everyone from the First Lady to the young girl next door yearns for a pair of these stylish jeans. They aren’t cheap, however, often weighing in at over $150. Still, those who wear them swear by their ability to make any girl look her very best.

Seven jeans can be purchased at Barney’s, Bloomindales, Neiman Marcus, Nordstrom, and Saaks Fifth Avenue as well as online at 7forallmankind(.com).

Tea Collection approaches their clothing from a totally new perspective. It is multi-cultural in nature. Some of their designs have a distinct Oriental feel, while others celebrate the Hispanic heritage and so forth. Quality fabrics mixed with creative designs, bold colors, and great texture ensure that children always put their best foot forward.

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Although this line isn’t available everywhere through retail, it can be purchased online at teacollection(.com).

True Religion jeans are the “in” jean of the moment. Unfortunately, they aren’t cheap, averaging well over $100 a pair. Once again, Hollywood is to blame for the popularity of these expensive denims. The young fashionista naturally wants to wear what some of today’s hottest stars do. From Madonna herself to her equally stylish daughter Lourdes, True Religion fits the bill. But they’re not just for women and girls; boys like the unisex jeans as well.

For True Religion products, shop online at truereligion(.com).

Take heart parents out there who can’t quite afford these trendy labels, there are plenty of manufacturers who mimic the styles with great expertise. To prepare for shopping, sit down with your junior miss or mister and determine the styles he or she desires. Then check out the fancy labels via the Internet or with magazines. Take photos or cut out pictures of the items your child likes best so that you have a clear idea of what you are searching for when you shop.

If at all possible, take your child shopping with you and let him or her try everything on at the store. Don’t purchase anything your child doesn’t like. Just because you think it looks cute on them doesn’t mean they are going to wear it.

Parents typically throw away hundreds of dollars each year buying clothing their children refuse to wear. Oddly enough, that lost money is often enough to have indulged their child in at least one brand name item that they truly loved.

Pick up a few basic pieces to start off and then add the trendy pieces and accessories. Don’t forget to include your child in the decision making process.

Look for my next article in the series that deals with 2007’s hottest accessories.