Categories: Marketing

9 Interview Tips for a Great Radio/ TV Show Appearance

Radio and TV interviews are a great way to promote your business and give Radio Show Hosts never-ending material that audience’s love. It’s a win-win situation for everyone.

But…

If you look at a list of people’s greatest fears, public speaking appears at the top of the list above even the fear of death. It’s no surprise than that most people get extremely nervous about performing a radio appearance and might even pass on this tremendous opportunity because of their fear. The below tips will assist you in overcoming your fear and not miss this terrific opportunity. 9 Tips for keeping your composure during radio/ TV interview

1. Write down 3 points – You should write down three points in advance that you want to slip into the conversation. Instead of writing a whole paragraph, just write one or two words to remind you of each point. This way you can free talk about the point instead of reading it off a cue card.

2. Remain calm and focused – If you tend to get over-excite in these situations, consciously attempt to slow yourself down. If you start stumbling over words, it helps to stop for a second, take a quick breath, and continue with your point.

3. Watch your body posture – If it’s a phone interview, I prefer to stand over sitting because you tend to project and communicate more assertively. If you are sitting, find a comfortable chair and sit with good posture – no slouching. In fact, you should try to sit on the edge of the seat and lean forward slightly.

4. Give more than yes or no answers – When the interviewer asks a question, avoid giving just a quick yes or no, or a short answer. The interviewer asks questions to engage your topic. The audience will view short answers as dull. Talk fully about each point.

5. Talk enthusiastically about your topic – Nothing can ruin an interview more than not sounding enthusiastic. People respond positively to enthusiasm — It’s contagious. So in turn, the audience gets enthusiastic about your topic, too. Don’t be afraid to show that passion you have for your topic.

6. Stay on topic – When the host asks a question, staying on topic is very important. By drifting too far off topic, the audience will label you as flighty. Give a sufficient answer to each question then let the interviewer engage the next question.

7. Use lead-in statements – Some examples of lead-in statements are “That’s a great question” or “I am glad you asked that”. Lead-in statements give you time to formulate a precise answer and further engage the host and audience.

8. Keep the tone conversational – Talk to the interviewer as if you are carrying on a conversation with a friend — forget about the fact that an audience is listening. Occasionally, you should throw the host’s name into the conversation. It shows respect to the host and makes the conversation appear more personal and genuine.

9. Be graciousness – Let the host and audience know how it’s an honor to be guest and your excited to talk to them.

By observing these nine simple tips to performing a great radio or TV interview, you will project that confident and enthusiastic image that will make your interview shine. After the interview, follow the interview up with thank you note to the producer. Who knows? Maybe, you’ll become a regular guest.